Personas at Apttus
We created personas to assist in the development of Apttus' product line. The personas provided details of each applications primary and secondary users and were used by the product management team to focus our design process.
Process: After conducting generative user research with Apttus clients, I broke down the information into role specific motivations and needs. I tried to capture the key characteristics of our primary users to help drive our development initiatives.
The persona details were verified by product managers and several of our customers. Not only did we use the personas in product management, but as a tool to teach new associates about our customers.
Personas at DocuSign
When I joined the DocuSign team, there was a defined set of personas. With the existing personas, I created a comparison chart to detail how the personas varied between product areas and features used. These posters are now displayed in the development area.
The research team held a large kickoff event to introduce our personas to the team and provide guidance on how to use the resources. For this event we created a deck of cards to share with each member of the product development team.
In an effort to keep our personas current, I have gone through a process to update and re-introduce a segment of personas to the team.