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Seattle, WA | 610.680.7829 | mkosterich@gmail.com | linkedin.com/in/mkosterich/
Experienced UX professional with a Masters in Product Design and over 12 years of experience in enterprise software, consumer applications, and automotive design.
EXPERIENCE
Meta (via Magnit) - Seattle, WA
User Experience Researcher, Instagram
September 2023 to Present
Conducting strategic research on how content producers become inspired, ideate, and create new content for social media
Lead media sampling studies to identify entertainment attributes of short form videos
Tableau - Seattle, WA
Senior Manager, User Research
September 2021 to March 2023
Led a team of user researchers within the Salesforce Research and Insights group. Helped team members grow in their research practice, prioritization, collaboration, and stakeholder management skills.
Collaborated with cross-functional leadership to prioritize and establish research strategy for the Developer and Administrative areas of the Tableau organization. The research efforts of my team established product vision for new investments in the Tableau Public community and developer marketplace.
Developed and validated Jobs to Be Done for two user segments to evaluate existing product functionality and identify opportunities for improvement or new functionality
Enabled product managers and designers, without a dedicated user researcher, to conduct their own research by creating training resources and documenting operational procedures
Lead User Researcher
June 2018 to September 2021
Led, designed, and executed research initiatives including planning, recruiting, analysis, and insights delivery, using a mix of qualitative and quantitative methods
Collaborated with product managers and designers to create a research roadmap that aligned with the development schedule and took into account business requirements and technical constraints
Created journey maps of the Tableau onboarding experience for several user archetypes to identify current challenges and inform product strategy
Reviewed applications and helped select recipients for Tableau Foundation grants to support local nonprofits
Turo - San Francisco, CA
Senior User Experience Researcher
May 2016 to June 2018
Led research for the entire product team, as the sole user researcher, working closely with designers and product managers to identify research needs
Developed in-depth customer and industry knowledge through customer visits, user group events, and monitoring our online customer forum
Created and maintained our research archive including the participant panel
Organized the holiday gift drive and led the Green Team, an environmentally focused internal group
DocuSign - San Francisco, CA
User Experience Researcher
December 2014 to May 2016
Drove research for four product teams, working closely with design and product leads to determine the research needs and establish a rolling research practice
Conducted a contextual inquiry with two major customers, drove affinity mapping and analysis, and presented findings to the entire product development group
Collaborated with designers to create low and medium fidelity prototypes for testing
Apttus - San Mateo, CA
UX Researcher and Interaction Designer
October 2013 to December 2014
Enhanced the interaction design of the product line to improve user experience
Created personas based on customer interviews and market research, and led the rollout to the product team
EDUCATION
Tufts University
Bachelor of Science in Mechanical Engineering
Stanford University
Master of Science in Mechanical Engineering, with a concentration in Product Design
TOOLS
Tableau, Salesforce, Qualtrics, SurveyMonkey, UserZoom, UserTesting.com UserInterviews.com, Sketch, Figma
VOLUNTEERING
ScholarMatch, Career Coach | September 2020 - Present
WSOS, Mentor and Application Reviewer | October 2020 - Present
Tufts Alumni Association, Admissions Interviewer | July 2010 - Present