User Research at Turo

I joined the design team at Turo as the first and sole user researcher in 2016. During my time there, I worked concurrently with 5 product teams, as well as other departments such as customer support and marketing, to conduct research and provide actionable results. Within the product design department, I acted as the voice of the customer, aiming to surface their needs and motivations to inform product and business strategies.

Click here to see an example of my work at Turo (password protected).

At Turo I used the following qualitative research methods:

• Field visits

• Brainstorming workshops

• Journey mapping

• In-depth interviews

• Persona development

• Usability testing (in-person and remote)

• Remote observation

• Diary studies

• Surveys

• Online community moderation

In addition, I managed vendor relationships with research tools such as Nomnom, dScout, and User Interviews.