I joined the design team at Turo as the first user researcher. Currently I work with 5 product teams, as well as other departments, to conduct research and provide actionable results. Within our department, I act as the voice of the customer, aiming to surface their needs and motivations to inform product and business strategies.
After receiving a research request, it is my responsibility to determine the appropriate method, conduct all research, then present back findings and recommendations to the team.
At Turo I've used the following qualitative research methods:
- Field visits
- Brainstorming workshops
- Journey mapping
- In-depth interviews
- Persona development
- Usability testing (in-person and remote)
- Remote observation
- Diary studies
- Online community moderation
In addition, I manage vendor relationships with research tools such as Nomnom, dScout, and User Interviews.